“You can play with social media for a while, but not too long.” This warning from Seth Godin , an American businessman of Jewish origin. And considered a guru for his way of understanding marketing and communication. Applies to all companies, large, medium and small. when using social networks with a business purpose.
Social networks have become the best sales window for any business. But it is important not to start building the house from the roof. And create a marketing strategy with a solid foundation. That responds to specific business objectives. “When we use social networks for a business purpose. The approach must be very different from when we use them on a personal level. This change of chip must always be keep in mind”, warns Josephine Angeline. She is an expert in digital marketing, content creator and founder of Out venture Hub. A consulting platform that she launched a year and a half ago. Uniting the knowledge acquired in a master’s degree in epl중계 management. With her passion for adventure and outdoor sports.
How to Create an Effective Social Media Marketing. Strategy: A Practical Guide for Businesses
Josephine Angeline recently offered an exclusive webinar for students. And former students of the Johan Ruff Institute. Her presentation ended up being a master class on. How to create an effective social media marketing strategy. How to perceive new business opportunities and make authentic connections with our audience. “From my professional experience, I have the impression that many entrepreneurs. Or small business managers are not willing to spend the time. It takes to create a social media strategy; they prefer to go to the creation and publication of content. If you don’t have a strategy in place. It’s going to be much harder to get results and generate sales for your business through social media.”
- An effective social media strategy will help us:
- Align our social and commercial objectives.
- Manage our social media accounts more and save a lot of time.
- Build a strong brand image.
- Post more , something that social network algorithms take into account.
Create better quality content that will help us connect more. And better with our audience.
Get very valuable information from our clients. That we can later use in marketing campaigns.
Organize the week with a social network calendar:
It is very useful to plan the type of content that we are going to post during the week. Establishing schedules, depending on the networks we have. You have to be more realistic than optimistic because. As we have said, each platform needs specific content and, again, depending on our resource. Quality is more important than quantity. Knowing our ‘target’ will also help us choose the best channel to communicate and the time slots.
Twitter forces you to post several times a day. While on LinkedIn, to give two examples, two or three blogs per week could be enough. If we make sure to post content in the time slot that our audience is online. we will feed our engagement. And the algorithm of that social network will position our content and profile. And let’s not forget that connecting with your audience. Includes responding to their comments or direct messages. If we have not foreseen it in our social network plan. It is most likely that we will not have time to attend to them when they are active.
Identify meaningful social media metrics:
We all like to see our followers and likes increase. But they will only serve to fuel our vanity if they don’t meet the marketing goals we’ve set for ourselves. If we want brand recognition, it will be very useful for us to observe the number of impressions. That our posts have, how many ‘likes’ each post has in a period of time. The growth of followers and the reach of the publications. If we have set out to achieve greater ‘ engagement’.
We must assess how many people have liked. Shared and mentioned our post on each social network; and if the goal is conversion. We will have to calculate the CTR (number of clicks that a link obtains about its number of impressions). As well as the number of followers. And ‘leads’ generated from a particular marketing campaign. There are expensive analytics tools on the market. But using the ones of each social network is enough.
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