Can’t seem to attract your audience towards your brand and stand out from your competitors? Try the most innovative way to get their attention – use social media aggregator tools. These tools can easily fetch social media content, present it in a well-curated wall, which you can use in different marketing touchpoints.
With social media aggregator tools, you can even collect user-generated content. By making customers your brand ambassadors and bringing authenticity to your marketing, you can boost your brand presence and make your marketing successful. Top brands across the world are using it already.
Still not convinced if you should be using social media aggregator for your website? Let’s delve deeper into the benefits of using it.
Benefits of using social media aggregator tools
1. Show brand credibility
With hundreds and thousands of brands selling similar products or services in the market, it’s hard to stand out for businesses. But what you can do is show that your business is a credible brand.
The best way to do this is to use the most authentic marketing method – word-of-mouth marketing and collect reviews, testimonials, social proof from your users. Now, here comes the role of social media aggregator tools. You can collect UGC with the tool and add it to your marketing channels in a few clicks. Ain’t that amazing?
2. Boost audience engagement
Have you wondered why you are getting visitors yet no conversions? The reason is that you are not engaging your audience. Add elements that can hold the attention of your audience and engage them.
Social media aggregators are the best tool for this purpose. Your well-curated social media content will not only catch your audience’s attention but also engage them. Users can even visit your social media platforms to see more posts about your brand.
3. Save time and money in marketing
With high market competition, brands today are doing aggressive marketing, which requires a lot of resources, time, and money investment. But you can play the smart game and save on spending on your marketing resources with social media aggregator tools.
The tools come at a nominal cost, and you need only one person to manage your account. Since many features work on auto-update, you don’t have to do a lot of work.
4. Inspire customers to share reviews
When you highlight the best user-generated content on your website, digital displays, blogs, and other marketing materials, it makes your customers feel happy. They feel a sense of pride and achievement in being featured by your brand. It directly motivates them to create more UGC for your brand. Even other customers who see your UGC feel encouraged to share reviews and testimonials with you. So integrating UGC through social media aggregators will directly help you boost UGC creation.
5. Enhance marketing content
User-generated content is an innovative marketing tool. Brands are still trying to explore and leverage it. But you can be a step ahead of your competitors and enhance your marketing content with it.
The social media aggregator tool also gives you customization options, and you can add custom CSS if needed to enhance the presentation of your UGC. With the filtration features, you can ensure that your UGC is of the best quality. Another benefit is the latest social media trends in UGC using the social media aggregator tools.
6. Increase Conversions
If you have been worried about increasing conversions for your business but not seeing any results, then it’s time you change your tactics. Involving social media aggregator tool will take your customers to the bottom of the marketing funnel by fast-forwarding the steps in the customer journey.
You can take your audience to the conversion stage easily. Social media aggregator tools help you add attractive call-to-action buttons with the social wall. It will take your audience directly to the pages where they can make the purchase.
7. Understand your Audience Better with Analytics
One of the most loved features of the social media aggregator tool is analytics. The tool collects performance analytics of the social wall when you add it to different platforms (like websites, digital signage & displays, email campaigns, etc.). You can see the number of views and impressions, engagement data, and more. These metrics will help you understand your audience better and improve your marketing.
Final Thoughts
If you want to level up your marketing game, you need to try something out-of-box. But most importantly, you need to add a touch of authenticity and creativity to your marketing. And if you are not ready to put in a lot of effort, the best option for you is to use social media aggregators.
You can bring a big change in your brand marketing and social presence. All you need to do is sign up for a social media aggregator tool and get started today.
