Writing and printing supplies, known as stationery, are referred to as “stationery” when they’re used in the workplace. Pencils, paper pads, and stationery are some of the more common types of office supplies. Stationery design, therefore, refers to adding bespoke graphic art to these things as part of a branding strategy, to make them part of a brand’s image often incorporating logo design, name, and tagline plus visual components to make them pop. One of the major brand trends in graphic design is gradients. In contrast to flat colors, two-tone gradients add depth and character to every design. To be expected, many designers are following this style guideline while creating corporate stationery.
Formats That Are Not Typical
This kind of style may seem to be balanced, yet it may also be seen as dreary and uninteresting. Business cards, letterheads, and presentation folders all benefit from the use of more asymmetrical layouts, which are becoming more popular among graphic designers.
There are several ways to break up your letterhead design, such as by using three vertical parts. In the first area, you’ll find the business logo, contact information, and perhaps some design elements. A whopping two-thirds of the page is devoted to the actual writing. Branded stationery may be bold and unique if you follow current trends. Be mindful of your brand’s identity at all times. Prepare to wow your coworkers and business colleagues with your impressive custom stationery design services.
Cards of All Kinds
Gift cards may be used to communicate anything from “Happy Birthday” to “Let’s take a stroll through the tulips” today. Inspirational words and bright, eye-catching patterns on greeting cards are popular right now, particularly when they’re handmade with care. Hand-lettered cards in embossed letterpress and lithography, as well as laser-printed ones, have taken over the greeting card aisles in recent years.
Designs from the 1950s and 1960s are making a return (with a modern twist of course). On letterheads, business cards, envelopes, and folders, floral and foliage spot treatments are trending right now. To make writing, addressing, taking notes, and planning entertaining, people are seeking products that are both helpful and amusing. Brands are making a statement on paper with strongly geometric patterns and block typography on corporate letterheads in solid color and crisp lines.
Among stationery enthusiasts, journals are the most personal of all the items. Leather with hand calligraphy and detailing, bright colors, and geometric patterns are some of the most popular design aspects this season. Diaries with a purpose, such as 3 AM journals, trip diaries, and activity journals, are becoming more popular.
A non-intrusive Presence is Possible.
The majority of marketing resources are based on a direct approach. For them, it’s all about getting people’s attention and sending a clear message. You don’t need to shout out your firm’s name and services to your customers; instead, business stationery quietly reminds them of your organization whenever they look back at a letter or an invoice. The stationery industry’s non-obtrusive approach to brand visibility has a long and successful track record.
Is Easily Recognized
You must “battle” to guarantee that your brand is found, shown, and remembered using advertisements, pamphlets, and even social media or your website. Your brand is visible on the office products and messages they use or receive from you when you utilize branded stationery.
It Activates the Senses.
Make sure your brand isn’t only remembered, but also linked to by using great stationery! You convey the message that you desire and appreciate the business of your clients (or prospective customers) every time you send letters on your brand stationery or a branded invoice.
It’s Within Most People’s Means.
Starting a company, working as a freelancer, or running a small business on a shoestring budget may be difficult. Even on a shoestring budget, a simple set of business cards and letterhead is typically doable. Stock picture agencies and their company Stationery design templates make it possible to create customized, professional stationery without breaking the bank.
Must-Have Items for the Office Desk
After hearing everything we’ve said thus far, you undoubtedly understand that business stationery has a plethora of benefits, and you may be wondering which are the most critical in terms of appearance and branding so that you don’t lose out on any of them. We’ve got your back! Listed here are the five most important stationery items for companies.
A Business Card is a Little Piece of Paper That
When a potential client, colleague, or rival sees your creative business cards, they’ll know who you are and what you’re all about. Because they remain in the client’s hands even after you or your agent has left, business cards are effective in situations where you are unable to be and for the long term. It says a lot about your professionalism and regard for your clients that you have well-designed, custom-printed business cards.
Your company’s letterhead, used for all internal communication, should reflect your company’s branding. To achieve a discreet, non-intrusive presence, this element places attention on your brand in all communications. You’ll need eye-catching stationery that doesn’t detract from the letter’s substance for this.
Envelopes for Corporate Use
Envelopes with your company’s name and logo on them are the real-life counterpart of an e-mail subject line: they assist readers to recognize your letter, anticipate your message, and boost the rate of letter reading. You should always have a variety of envelopes on hand for various purposes, and remember that larger envelopes are automatically connected with more significant contents.
A folder is necessary if you want to exhibit more than one piece of paper at a time. When it comes to storing critical documents like contracts, invoices, and client data in a centralized location, a branded folder is a great way to keep your brand front and center while also making it easy to find on a cluttered desk or shelf.