Writing for third parties can be a faster way to take your blog to the next level. Guest posts help you give yourself more visibility by posting through prominent sites in your niche.
This seems to be getting more and more complicated. First I tell you that you have to publish constantly on the blog and now you also have to write for third parties. Without charging for it, of course. Nobody has said that it would be easy but for those who endure it will be worth it.
Guest posts have their roots in the American blogosphere
In the United States the “guest posting” tactic is much more common and popular among bloggers than it is at the moment in Spain. Apart from being a smaller community here, there seems to be less camaraderie among those of us who make up the blogosphere in this country. We get confused when we think in terms of competition. Allying yourself with the strongest blog in your niche gives you many more advantages than disadvantages.
Blogs and portals that are open to guest posts within the world of online marketing and entrepreneurs are JustTanningLotion, beststuffsreviews, Loogic and Todostartups among others. In case of doubt you can always ask.
7 reasons to write guest posts when you start blogging
If until now you had not considered writing for third parties, perhaps you will change your mind. Creating content and then not publishing it on the blog itself may seem difficult to imagine. When you see the advantages that the first guest post you have written brings you, you will start writing for third parties on a frequent basis.
1. You improve SEO : if you are one of those who are obsessed with SEO, you will like this. When you publish a post they usually allow you to add a link to your own blog. Since it is usually interesting to publish on blogs that already have authority, this link can be very valuable to improve your position in Google.
2. New visits to the blog : The link that you can include in the blog does not only help you improve SEO. A direct effect is direct visits to your own website. Normally there is usually a peak at the beginning that goes down over time. There are also cases where a post ranks high on Google and sends more traffic over time than it did at the beginning.
3. Improve online reputation : not all proposed posts are accepted. If they publish you it is a quality criterion as bloggers on the subject. Publishing on a well-known website helps you improve your online reputation since you enter a “select and exclusive club” of authors who have had the right to publish on the reference website.
4. You get new followers : each post is usually accompanied by 2 or 3 lines about the author. You typically deliver them directly with the post. Here you can include one or several social network profiles. Another positive effect is the coverage your post receives through social networks. The links are usually accompanied by the author’s profile.
5. You establish a relationship with the blogger : when you start you are alone. It doesn’t hurt to get help from time to time from someone who already has a bigger audience than you. Establishing a relationship with a more well-known blogger can help you get surprising benefits such as mention in posts or tweets, although there are no guarantees for it.
6. You receive new invitations on other blogs : Greater visibility also opens doors for you on other blogs that may not have directly responded to you. Offers for guest posts may arise from sites that you did not expect.
7. Business or job opportunities : you would not be the first person to get a business or job offer through a post. Going out on third-party blogs with a larger audience allows you to multiply your audience by x with a single entry and gain visibility in front of people who may require your knowledge.